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MEDIA RELEASE: Industry Hall of Fame for Wedding Winners

MEDIA RELEASE: Industry Hall of Fame for Wedding Winners

10 December 2019

Industry Hall of Fame for Wedding Winners

Central Coast wedding and special occasion online marketplace, Personalised Favours, has celebrated a decade in business by being inducted into the Australian Bridal Industry Awards (ABIA) Hall of Fame at its annual awards ceremony held in Sydney tonight.

With only 40 businesses across the country inducted into the Hall of Fame ever before, this is a huge coup for the regional e-commerce enterprise, which has earned this coveted position by winning five consecutive NSW Awards and two National Awards previously.

Company Founder, Melissa Wilkinson, said she was honoured to be announced into the ABIA Hall of Fame, especially as the recognition was largely built on customer satisfaction.


CEO Melissa and Matt

“More than 25,000 couples vote for their preferred suppliers in the ABIA Awards each year, and to be inducted into the Hall of Fame shows we are continually meeting and exceeding our customer expectations in the categories of Quality of Product, Quality of Service, Attitude of Staff and Value for Money, on which the awards are based,” said Melissa.

“This follows on from our win of the national Designer of Dreams award both this year and last year, which is benchmarked on consistent proficiency and excellence by being nominated over a four-year consecutive period, and achieving an average rating above 98% with our bridal clients.

“Customer service is at the forefront of everything we do at Personalised Favours and this recognition shows we are consistently going above and beyond to keep our customers happy, which is a credit to our talented and hardworking team.”

Managing Director Matthew Mosse-Robinson said innovation was the key to Personalised Favours ongoing success, as it celebrates a decade in business in 2019.

“The continuing growth and success of Personalised Favours over the past ten years has been largely due to our focus on continual innovation – from product design to branding to creating the best customer experience across our online platforms,” said Matthew.

“We are always on the lookout for new and original ways to stay ahead of the game and make experiences across our marketplaces more convenient, user-friendly and positive for all of our customers.

“Being an online business, we have invested heavily in training and recruiting staff who are the right fit, from talented product designers to customer service specialists, and we’ve made significant investments in technology – even designing our own purpose-built software -- to ensure we are continually evolving in the competitive online space.

“As we celebrate a decade milestone, being inducted into the ABIA Hall of Fame shows us that we are continuing to make our customers happy and that is a great place to be.”

The Australian wedding market consists of an estimated 40,000 businesses, making it challenging for couples to determine which vendors will be right for their wedding day. ABIA connects engaged couples with trustworthy wedding  businesses to ensure a perfect fit.


ABIA awards

About Foresight Online Group

Founded in 2009 as an e-Bay store in the garage of Managing Director Melissa Wilkinson, Foresight Online Group Pty Ltd has grown to incorporate six successful e-commerce businesses, including foundation brand Personalised Favours, which operates throughout Australasia and the US.

Personalised Favours specialises in creating beautiful and bespoke personalised products for weddings and special occasions including Birthdays, Christmas, Mother’s Day, Father’s Day, Christenings, Baby and Corporate Gifts.

Melissa runs the company with her brother-in-law, Joint Managing Director Matthew Mosse-Robinson, together transforming the business from a backyard operation into a multimillion-dollar international enterprise, employing 30 staff and dispatching close to 4000 orders across Australia, Asia-Pacific and the US every month.

Located in an 1800m² factory premises on the NSW Central Coast allows all artwork, design and product customisation to take place onsite, promoting cost effectiveness and reducing the margin for error and risk of delay.

With almost 500,000 satisfied customers, Foresight Online Group is fuelled by continual innovation, creativity and customer service and aims to provide distinctive, sustainable and imaginative pieces with a personal touch.