Let’s turn back the clock…
Picture this: it’s 2009, and our Managing Director, Melissa Wilkinson, has just gotten engaged to her hubby-to-be, Mark.
Crack the champagne! Circulate the spreadsheets! It’s time to plan a wedding.
The number one item on Mel’s wedding wish-list were favors with a unique, sentimental twist, but when a Google search turned up only cookie-cutter offerings, she knew it just wouldn’t do.
It was her wedding, after all, and this time… she wanted it to be personal.
Recognising that there was a Mel-sized gap in this lucrative market, she quickly established her own online store, and filled it with personalized, affordable products for all of life’s celebrations.
My, how we’ve grown!
With a background in Industrial Design, Mel had worked with big and brainy brands like Disney and Adidas, and she knew exactly what she wanted her business to be.
What started as an eBay side-hustle operating from the dingiest corner of her garage soon turned into a full-blown juggernaut, with Personalized Favors becoming one of the most dominant players in the Australian wedding industry.
From the garage to the global marketplace
Then, in 2013, Melissa joined forces with the brains trust that is her brother-in-law, Matthew Mosse-Robinson, and together, they transformed their backyard operation into a multimillion-dollar international enterprise.
Although it all started with wedding favors, PF’s immense product range now covers gifts for birthdays, kids, corporates, pets, and every recipient or occasion in-between.
Today, Personalized Favors is the flagship brand of the Foresight Online Group, which has grown to incorporate six successful e-commerce businesses operating throughout Australasia and the US.
Service with a smile (that goes the extra mile)
And because it’s all about the personal touch, our customization happens right here in our warehouse on the NSW Central Coast, from a team that’s dedicated to making sure they get it right for you every. single. time.
When you submit your design, it’ll be turned around in no time by our tight-knit team, who work hard to dispatch more than 100,000 orders across Australia, Asia-Pacific and the US every year!
Big-time capabilities, small business heart
We’re already taking gift-giving and product personalization to a whole new level, and with a range that’s constantly evolving, our team is only just getting started.
In 2021, we were featured in the Australian Financial Review Fast100 list – a really proud moment for us and a testament to everything we have achieved.
Keep your eyes on our site, or follow us on TikTok, Instagram and Facebook to see what products we’ll dream up next! Or become a part of the PF community with updates delivered directly to you, according to what you tell us you want to hear about.
Like what you’ve read, and want to join in the fun as part of #TeamPF? We’d love to hear from you, too.